{"id":11464,"date":"2019-04-25T14:56:58","date_gmt":"2019-04-25T14:56:58","guid":{"rendered":"https:\/\/v3it.com\/blog\/?p=11464"},"modified":"2019-04-25T14:57:04","modified_gmt":"2019-04-25T14:57:04","slug":"diversity-of-perspective-and-the-ideation-greenhouse","status":"publish","type":"post","link":"https:\/\/v3it.com\/blog\/diversity-of-perspective-and-the-ideation-greenhouse\/","title":{"rendered":"Diversity of Perspective and the Ideation Greenhouse"},"content":{"rendered":"\n

Post 1 of the Creating a Culture of Innovation Series<\/strong><\/p>\n\n\n\n

                  By\nKim Burky, V3iT Business Transformation<\/p>\n\n\n\n

                                                December\n18, 2018<\/p>\n\n\n\n

Understanding\nan organization’s culture is key to finding the best way to engage your\naudience and communicate in a way that is meaningful to them.   In my role\nin business transformation, I perform user-centric design sessions and one of\nmy favorite phrases is “diversity of perspective”.  It is so\nimportant to understand your audience and the best way to do that is to ensure\nyou have empathy and listen to the collective audience to account for the\nvariations in roles, perspectives, backgrounds and communication styles. Recognizing\nthe power of diversity of perspective helps to create and grow the biggest and\nbest ideas. This inclusive communication is important in every stage of\ninnovation.<\/p>\n\n\n\n

  1. Where are you now?  <\/li><\/ol>\n\n\n\n

    It is surprising the number of times I have seen organizations try to come up with new ways of doing things without taking the time to get the perspectives of users in different roles and levels of the organization to assess what is working and what is not with the current process.\u00a0 If you don\u2019t understand how things work currently, you run the risk of \u201creinventing\u201d existing problems or coming up with solutions that really aren\u2019t that different from what a user already has\u2014thus losing the \u201cWOW!\u201d factor of innovation.<\/p>\n\n\n\n

    2. What is your desired outcome?<\/p>\n\n\n\n

    Just as it is important to know how various users perceive the current state, embracing a variety of inputs on the desired outcome can create a more detailed vision of the future state that considers all the various business areas and levels of the organization\u2014creating a community plan.\u00a0 Not only does this increase the likelihood of adoption but improves integration.\u00a0 Too often, users provide ideas\/requirements individually or in single business groups.\u00a0 Working as a larger team allows those in the group to build ideas, to challenge constraints and to learn from each other. <\/p>\n\n\n\n

    3. How do you get there?<\/p>\n\n\n\n

    Ideation.  Often the answers to\nsome of the biggest innovation challenges are available in the COLLECTIVE wisdom\nof the organization.  One of the\nexercises to grow ideas is called “yes, and…”.   A team member\ncontributes their perspective or idea and the team grows that idea by adding\n“yes, and…” and their perspective. As stated by David Kelley from\nIDEO, expansive thinking “allows you to get to a place that you just can\u2019t\nget to in one mind.\u201d  <\/p>\n\n\n\n

    I see a\ndiverse team like a greenhouse ecosystem where our ideas can cross-pollinate\nand grow from each other to produce new and inventive ways to benefit the whole\norganization.  Think how powerful we can be when we focus on building on\ndiverse perspectives and growing together rather than rejecting ideas that may\nseem different from our own or challenge the status quo.  <\/p>\n\n\n\n

    Consider\nfour key \u201cgreenhouse\u201d rules to growing ideas:<\/p>\n\n\n\n