Digital has become new vogue in the current times. It has proved to be a boon that has completely changed the way world was operated. With the rise of Internet of Things (IoT) and mobile phones, the need to go digital is paramount for any business.
Looking at the classic case of Amazon which was started as an online book store but now is the world leader in retail market and is way ahead of its competitors due to its high digital presence. In the last six months, there has been more digitization than in this decade.
Recent times of pandemic are also a catalyst in starting a new era where if your business is not online it means your business will not survive. The pandemic has forced so many organizations and manufacturers to go digital. This need for transformation is very normal as it happens every time whenever a new technology comes to market, or a new competitor for that matter. But the digital transformation itself is crucial. Digital transformation is not only a mandate for survival in this hour but also to thrive in the long run.
Going digital is just not sufficient but companies that will work towards creating interactive and intelligent customer experiences will become winners. The most successful leaders leverage the power of Artificial Intelligence and customer data to be industry leaders. They embrace the flexible design, manufacturing, operations, cloud migration, digital commerce and digital supply chains. Organizations which believe that they can make a comeback post pandemic are highly mistaken for not accounting that the customer expectations, preferences and buying patterns will be changed forever. Such businesses which do not adapt to the changing need of the hour will fail.
Why Businesses Are Experiencing Digital Transformation
To Meet Consumer Needs & Expectations
Studies suggest that 67% of consumers pay more for good customer experience. So the end user applications should be intuitive enough to make it easy for the consumer to opt in & use. Today more importance is given to service and convenience and businesses that offer these benefits will become industry leaders. One of the ways to achieve this is through digital transformation and migration.
Efficiency & Innovation
Digital applications help professionals to take more advantage of higher accuracy and to become more efficient. Leveraging the digital approach to design and create solutions helps to make use of technology and innovate applications. This provides better customer experience & offers out of box solutions.
Lower Operational Costs
Digital applications help businesses to save time, money and resources. Complex & time taking tasks are automated which gives better accuracy, reduces operational costs, saves time spent on repetitive tasks and also reduces mistakes. It reduces the need to maintain a larger workforce as a result of automation of processes. This in turn lowers the spent on maintaining fixed manpower.
Get Ahead of Competition
Companies are competing to create best customer experiences that integrates with digital applications. Today tech giants like Google, Amazon, Samsung have created applications leveraging IoT and Machine Learning. Even though the companies offer similar services, but they innovate and provide unique benefits to the customer and that is what makes them rise above the competition.
During the early 2000s, many thought the advent of computer is the biggest achievement and also the end of the digital transformation, thinking this is the maximum potential. But two decades later we see all the more adoption of digital applications and advanced technology. The essence of digital transformation is not about what an organization does, it’s about how they do things. The digital strategies of an organization deeply impact its business processes. From agility offered by the cloud to mobile applications that deliver services “on-the-go”, the organizations have an absolute need to transform digitally.
As in the time of crisis companies of all sizes started to adopting new digital technologies to improve the business process quickly. Therefore more automated a company is, the greater the chance that it will quickly return to normal and on the road to the success of the digital transformation.